Friday, 22 May 2009

History of Radley Bags - From Bag Lady to Millionaire

Seldom does a designer brand come from nowhere to "must have"
status in such a short space of time as Radley have.

Radley bags are now the highest selling designer bag in the
U.K. and yet the first bag was only created in 1998 !

Ms. Lowell Harder started selling bags on Camden Market,
London. She designed her own bags and had them manufactured in
India. Her designs caught the attention of the John Lewis retail
chain but without financial backing Ms. Harder knew she would
struggle to fund the venture. She agreed to let her company be
taken over by Tula which then gave her the freedom to
concentrate solely on designing bags.

It was at this point that she started designing bags under the
Radley name however things did not start well. Retailers didn't
appreciate her colourful designs and wanted her to design
something more subdued and more commercial. Harder refused and
continued to designs that appealed to her own sense of style and
fun. The colourful bags soon started attracting a very loyal
following. As a self confessed dog lover Lowell started putting
cut out images of a Scottish Terrier on her bags and the public
loved them! Every Radley bag and accessory created since now has
the famous Scottie logo on it.

The dog appears prominently on the Radley signature bag
collection and is often part of the scene itself.

The Radley ethos of fun and practicality have earned the brand
thousands of fans including celebrities such as Myleene Klass,
Natasha Bedingfield and Cameron Diaz.

Radley insist they are not a "fashion led" brand and the only
trend they do follow are seasonal colours. The Radley ethos is
to make bags not for fashion's sake but for originality's sake
and it's a philosophy that has served them well. This passion to
be different and original can be clearly seen in the Radley
signature bag collection-also known as the Radley picture bag.

The Radley signature bag encompasses the fun and creative
vision of it's designer and is one of the most eagerly awaited
additions on the "Radley calendar". A new signature bag is
brought out twice a year with scenes relating to the seasons
i.e. Spring/Summer and Autumn/Winter. The bags have an enormous
amount of detail and make wide use of pastel and muted colours.
The Radley "picture" bag is so nicknamed because the bag will
have a colourful design on one side of the bag featuring a
seasonal scene along with the ubiquitous Scottie dog somewhere
in the frame !

The Summer 2007 Radley signature bag depicts a colourful beach
scene utilising Radley's love of pastel colours. Generally,
Radley's summer bags tend to use brighter colours than the
Autumn collection.

Radley bags can be purchased directly from the company's
website or from other stores across the UK and also on the
internet. It's possible to bag a real bargain on sites such as
Ebay where you can find other lovers of Radley products trying
to sell their beloved bags in order to make space for the new
season's collection !


About The Author: I'm the webmaster of
http://www.designerleatherbags.co.uk a website that specialises
in everything Radley. Radley are now trying to break into the
American market and are set to be one of the most sought after
fashion accessories. Ironically, this is against the company's
ethos.