Friday, 22 May 2009

Internet Lingerie Retailer to Introduce Print Catalog Dedicated to Wacoal Bras


Bare Necessities (www.BareNecessities.com), the leading Internet retailer for brand name intimate apparel and underwear, is launching a direct mail catalog consisting exclusively of Wacoal bras and lingerie.




Avenel, NJ (PRWEB) May 20, 2009 -- Bare Necessities, the leading Internet retailer for brand name intimate apparel and underwear, is launching a direct mail catalog consisting exclusively of Wacoal bras and lingerie.


Wacoal catalog from BareNecessities.com

Wacoal catalog from BareNecessities.com



BareNecessities.com, which sells lingerie and men's underwear from over 120 brands, launched a full multi-branded print catalog in 2008, but chose to publish a catalog exclusively of Wacoal lingerie as its first direct mail piece of 2009.



"Over the past 10 years, we have seen Wacoal grow into one of the top lingerie brands in the country, so we wanted to do a catalog that could highlight the range of great fitting bras from Wacoal," said Maureen Stabnau, Senior Vice President of Merchandising for BareNecessities.com. "They have so many great styles for every size and wardrobe need that we felt they deserved their own unique presentation."



The catalog highlights the "Bras of Summer" from Wacoal, which includes great bra solutions for all types of summer tops, such as strapless dresses, halter tops, racerback tanks and classic t-shirts. The front cover features The Wild Bunch underwire bra, an average figure contour bra, and the back cover features a new convertible sports bra for women with bra cup sizes C-DDD. Bras that fit a full busted or full figured woman are clearly marked in the catalog with a colorful "DD+" icon.



"This catalog is a terrific way to showcase the variety of bra wardrobe solutions that Wacoal is offering for 2009," said Bob Vitale, EVP of Sales and Marketing for Wacoal America. "The catalog presentation is able to highlight not only the fit and comfort features of our bras, but the patterns and detailing of the bras as well."



The catalog in-home date is May 19, and all styles will be available for sale at www.BareNecessities.com.



About Bare Necessities



Bare Necessities (www.BareNecessities.com) is the leading Internet specialty retailer for brand name and designer bras, lingerie, shapewear, hosiery and men's underwear. Online since 1998, BareNecessities.com has grown to become the 48th largest apparel retail website, according to Internet Retailer magazine.



For more information, please contact press@barenecessities.com.