Sunday, 31 May 2009

The Rise, Fall, And Rise Of The Gucci Handbag

Not much garners more admiration and respect in the fashion
world than designer handbags. What were once thought of as
solely functional, have now been elevated to sophisticated and
stylish fashion; those pieces that women with means will track
down at all costs in order to have the latest and greatest in
handbags in their collection. The Gucci line, especially, has
long been respected for their Gucci handbag – among other luxury
items – and continues to hold court in the fashion world as one
of the most reputable companies of all times.

The Gucci handbag had its beginnings in Florence Italy in 1921,
when Guccio Gucci opened his first store that specialized in
leather products including handbags and saddles. By the late
1930s Gucci had opened a store in Rome and had become known for
high quality and luxury items. The family business continued to
blossom even after Guccio Gucci's death in 1953; his sons
continued the work their father had begun and before long there
were Gucci stores in every major city including New York,
London, Paris, and Hong Kong.

However, success was not enough to prevent the Gucci boys from
fighting each other on design and business decisions and in the
late 1970s the company hit hard times, almost resulting in the
bankruptcy and the closing of doors. The company would not
regain firm financial footing into well into the 1990s when it
was bought out by a holding company.

With the purchase of the Gucci brand came a new designer, and
the brand was well into a full-blown revitalization by the
mid-nineties. The Gucci handbag had a comeback as well, becoming
a favorite among celebrities.

The Gucci handbag is synonymous with luxury and continues to be
on the wish list of many women far and wide. With a reputation
for quality, style, creativity, and sophistication, Gucci will
undoubtedly continue to be a name significant in the fashion
world for many generations to come.


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