Thursday, 25 June 2009

Lancome - The Leading Cosmetics Empire

Talk about beauty and cosmetics and for sure, experts would
raise the name of the world's biggest beauty and cosmetics firm,
L'Oreal Group. From the world's beauty and fashion capital,
Paris in France, comes the company that focuses on bringing to
consumers the best brands for skin and hair care. When it comes
to perfumes, the company surely would not be left behind. Its
Lancome Paris unit manufactures Lancome perfumes that are truly
among the most patronized and loved all around the world.

Imitation, as they say, is the greatest form of compliment. One
proof that Lancome perfumes are well received and are loved the
world over is the rampant selling of counterfeit and imitated
forms of the items.

Anti-counterfeit regulators and experts from all around the
planet identify Lancome perfumes as one of the top perfume
brands that are imitated, counterfeited and sold to the mass
market in important cities in Asia and Europe. Though the
illegal transactions are harming the business, Lancome says the
imitations affirm the brand's reliability and popularity.

The initial Lancome perfumes were introduced to the market in
1935. It was in Brussels where the first five of the fragrances
were launched. Those fragrances were Tropiques, Bocages, Kypre,
Tendre Nuit and Conquete. L'Oreal acknowledges the fact that the
perfumes were what made Lancome what it is today---a famous
brand not just of perfumes but also of skincare and cosmetics
products. Thus, Lancome perfumes are important products and have
always been considered assets of Lancome Paris.

Through the years, Lancome perfumes were able to withstand the
tests of time. After being known as a premium brand of
fragrances, Lancome have been among the top choices for scents
by celebrities and the opulent. Numerous fragrance lines and
names have been launched and introduced by Lancome.

Among them is Magie Noire, which is considered one of the most
celebrated and popular women's perfumes of all times.
Unfortunately, because selling the fragrances through
conventional means became challenging to the margins, Lancome
decided to start selling them through online shopping sites. The
initiative only made the line among the most sought-after and
most priced catches.

Back to the problem of imitated and fake Lancome perfumes, the
company is taking measures to crack down on those businesses
that propagate and distribute such items. What is more
interesting is the fact that fake Lancome perfumes are among the
most purchased. To Lancome, that means people from all across
the globe love the brand.

Because of high costs of buying the items, some consumers
resort to buying the imitation Lancome perfumes because doing so
brings them the opportunity to enjoy and wear the premium
fragrance.

Lancome is indeed one of the most patronized perfumes that are
out in the market. As fashionistas keep on buying and using
Lancome cosmetics and skincare items, they surely are also out
to put on their Lancome perfumes. Truly, Lancome perfumes can be
classified as among the top prides of Paris. There is no doubt
about it.


About The Author: James Philips is a staff member at
http://www.perfumecenter.com