Tuesday, 18 August 2009

A Return to Romance ... Newport News Presents the Mon Cheri! Fall Collection

NEW YORK, Aug. 18 /PRNewswire/ --Perhaps it is because of the economy. Perhaps it is a response to busier schedules, a need to pare down & speed up. But women's fashion has, for some time, been on a steady track of practicality, simplicity and basic style. Where is the fun? Where is the joy of being a woman? It's all over the runways, to be sure -- but intricate details, luxe fabrics and beautiful silhouettes have become the stuff of dreams. Something to long for, not to be touched.

One retailer is about to change this.

Newport News, the always on-trend retailer, presents a return to romance this fall with the launch of Mon Cheri!

Inspired by the most romantic looks on the runway, as well as the classically feminine silhouettes of the past, each look embodies glamour from head-to-toe. Luxurious fabrics, beautiful lace and delicate crochet embrace elegant femininity. Accessories adorned with rosettes and bows transform each piece in the collection into a captivatingly chic ensemble. The key silhouettes to be featured will be the peplum tee & jacket, lace pencil skirt, embellished tunic & lace sheath dress. Starting at only $24; the entire collection was designed with an everyday wearability in mind.

"Our Fall 2009 early collection is all about statement fashion as opposed to fast fashion," explains Signature Styles, LLC President and CEO, Geralynn Madonna. "Fashion excess is acceptable, but, only when it relates to statement making silhouettes, beautiful materials and very, very, affordable prices!"

What better way to launch such a fabulously romantic collection, than with a famously romantic fragrance? In celebration of Mon Cheri! , Newport News will be giving away a bottle of the timeless Chantilly to the first 1,000 customers who purchase from the collection. Beautiful, dreamlike & charming, the fragrance perfectly embodies the essence of Mon Cheri.

The glamour and romance of high fashion is no longer a dream -- it's a very affordable reality with Mon Cheri from Newport News.

About Signature Styles, LLC.

Signature Styles, LLC is the nation's leading direct marketer of women's apparel. Headquartered in Manhattan, the company manages five brands: Newport News (www.newport-news.com), Spiegel (www.spiegel.com), Shape fx (www.shapefx.com), Carabella (www.carabells.com) and A.B. Lambdin (www.ablambdin.com) -- each committed to fulfilling the needs of its respective audience with exceptional product, engaging presentation and extraordinary customer service. Signature Styles, LLC is part of Patriarch Partners, LLC.

SOURCE Signature Styles, LLC