Thursday, 20 May 2010

The History of Hugo Boss


Hugo Boss, founded by Hugo Ferdinand Boss in 1924,
specializes in high-end men's designer clothing. This
company has grown in leaps and bounds from the time that
they supplied uniforms for the Nazi party. The straight leg
designer jeans offered by Hugo Boss are not only sexy but
very stylish as well. The Hugo Boss designer line also has
its hand in knitwear's, men's designer socks, Polo shirts in
very fashionable colors, full zip handsome sweatshirts,
cardigans, designer men's belts and long sleeve shirts with
a sleek, shaped bottom hem.

In 1923 Hugo Boss opened up his first shop in Metzingen,
Germany. Here he created working attire for the industrial
worker. Uniforms and raincoats were his specialty during
this time. During Aldoph Hitlers time, Boss, with the help
of slave laborers from France and Poland, created uniforms
for the Nazis to wear.

In 1948 Hugo Ferdinand Boss passed away. His grandsons took
over Hugo's tailoring business and turned it around to
produce high quality men's wear.

The 1970's brought about lighter and more colorful fabric
for the Hugo Boss line of mens suits. They were created with
high quality Italian fabrics that included use of wool, silk,
linen and cotton materials. During this time Hugo Boss stores
were popular throughout Europe and in 1976 they opened their
first store within the United States. Male star athletes and
celebrities soon came to love this line of clothing and it
was often seen in many television shows of that time.

In 1993 the two grandsons of Hugo Boss, that made the
company and its line of high quality men's clothing,
retired. A a 64 percent in stock shares were sold to Leyton
House. Two umbrella stores were opened to help alleviate
some of the burden of a decline in sales. The first store
opened, Hugo, directed sales toward younger men. This line
of clothing was trendier than the original suits and cost
the consumer less as well. The other umbrella store that
opened was Baldessarini. The name came from the Italian
designer who produced high quality suits for Hugo Boss. This
clothing line was aimed at the executive man who could afford
to pay more for their suits. These high-end suits were
created with top quality Italian fabrics.

In 1998 the Hugo Boss line included new high quality items
into their clothing line. These new items included men's
sportswear, shirts and designer label underwear. They also
included licensed accessories such as ties and sunglasses to
their line. A new women's clothing line was added to the many
stores owned by this company named Hugo Woman.

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