I don't know about you but I would like to believe what many beauty experts and gurus say that it is okay for anyone, especially women, to age as long as they do not look old. This may sound ridiculous but it is really possible to age without looking old especially if you use a good face cream. Face creams come in many different forms to address varying skin care needs such as those that improve or lessen wrinkles or crow's feet, those that help lighten or minimize age spots, those that provide sunscreen protection and those that simply moisturize. To select the best face cream for you, you need to consider the purpose for which you are buying and using it. It is important to know what you hope to achieve in using the cream before buying anything because like what was hinted above, there a wide variety of purposes for using face creams. You have to remember that for every specific skin care need, there is always a matching skin care product and you cannot just swap one for another with the hope that it will give the same effect. Once you have discovered what you really need, your next step in choosing the best face cream is to look at the ingredients used to make the product. There are ingredients that you should always have to avoid and there are ingredients that you have to always ensure are present. Some of the ingredients that you have to steer clear of are mineral oil, fragrances and alcohols as they are said to give more harm than good. Mineral oil for example clogs up pores so they prevent proper skin breathing and may lead to acne outbreaks while alcohols can sometimes be irritating and at the same time they can remove the skin's natural acid covering that helps in preventing growth of microorganisms such as viruses and bacteria. Ingredients that you have to make sure are present in your face cream are antioxidants and those that stimulate the growth of your own collagen and elastin. Antioxidants counter the effects of free radicals that may cause damage to the skin while collagen and elastin are natural skin components that provide elasticity and prevent wrinkle formation. Do not be fooled by products that say in their labels that they contain collagen and elastin. Whether they really contain these substances or not is not really the issue but what is important is for you to know that these substances cannot be absorbed by your skin. What you need is a face cream that contains substances that stimulate the growth of your own collagen and elastin to help promote skin firmness and elasticity. Without these substances, putting collagen and elastin in whatever amounts on your skin will just be fruitless. Aside from looking at these ingredients, in looking for the best face cream you have to remember that the most expensive cream or the most popular cream is not necessarily the best cream. Most probably these companies spend most of their budget on promotions and talent fees of celebrity endorsers than on research. Face creams are supposed to help you look younger and more beautiful so do not take chances. Choose the face cream produced by a company that spent most of its budget on research rather on promotion. About the Author: If you are looking for the Best Face Cream that you can trust, check out Kalpana's website, http://www.naturalbeautyandskincare.comand see how it can change your perception about natural skin care products.