There are many online stores these days which sell just about anything. Who would have though years ago that we would be buying Vibram shoes or Hunter boots online? But the good thing about this kind of store is the variety of designer footwear which can be bought at some very reasonable prices. Finding just the right supplier is the first move in getting some rather fashionable footwear of course since none of us want to buy shoddy goods. So doing some research before buying is probably a good thing to do. Asking friends and relatives about where they got their goods is a good way to ensure that the right suppliers are found and this also increases business for those stores who really take care of their customers. When the right supplier is found, the next thing that the customer wants is fashion that is bang up to date. Although the Paris catwalks may be a million miles away, even those living in small towns want to be part of the action. Indeed, they probably follow fashion much more ardently than those living nearer to big cities. Since the style of the footwear and the quality is now taken care of, then it is the pricing point which becomes important. What people will strive for is up to the minute fashion but at a price which their pockets can stand otherwise the footwear will just remain on the shelf. This is why, obviously, end of season sales are so prominent when the merchandise is not moving well. Some stores have come up with some clever marketing plans whereby they help with something within the community to encourage people to shop at their stores. Perhaps they will support a local softball team by giving the team playing strips or they may just put in something that people would like to visit. Indeed, by putting in something that will attract people from outside the community then they are helping the whole place by bringing in tourist dollars too. Even full fashion shows are used to bring in people from the suburbs since this give all the other outlets a chance to push their products and the people coming in can appreciate a free show or two while they are doing their shopping. Most of the other stores will collaborate of course by providing clothing or jewelry to make the models look wonderful. All in all, this is a great way to get the community feel back into areas where people are becoming more insular for sure. Finally, although fashion is important to most people, particularly when they are young, fashion with some heart is becoming more popular. That is, when the goods are seen to be coming from fair trade style outlets then the customer feels better about what they are buying. Fair trade is where the artisans are being paid a living wage for the work that they are doing so if they have this kind of product on sale, they should make the most of it to boost sales. About the Author: For more information on Vibram shoes go to http://www.hanigs.com/vibram_fivefingers.aspx.