Designer Karl Lagerfeld unveils new diffusion range 'Karl' on the streets of Paris.
PARIS, FRANCE - It may not be the best of times to shop but designer Karl Lagerfeld, as ever, has his gloved finger on the fashion pulse.
The designer unveiled "Karl" in Paris, a more affordable fashion range for those feeling the economic pinch.
The clothes will be sold exclusively online at luxury shopping website Net-A-Porter.
On Wednesday (January 25), he joined the website's founder Natalie Massenet in launching the collection.
The collection was sleek and urban, featuring dinner jackets, leather jackets and skinny trousers.
T-shirts were emblazoned with Lagerfeld's iconic profile and models wore aviator sunglasses and of course fingerless gloves.
70 pieces will be sold, with most ranging between 3-400 (US) dollars.
The cheapest item, a tote, costs JUST 35 dollars.
Lagerfeld says while the cost may be cheaper the quality is not.
Fashion Designer Karl Lagerfeld, saying
"It corresponds to the times we're living in. One can't just do the very expensive things that I am lucky enough to do in the best conditions. I love the idea, too, of doing things that cost very little and which everyone can afford that are still well designed."
Many of the onlookers gave the collection favourable reviews.
Fashion Designer Isa Luna, saying
"I really like it. I like the futuristic way of seeing this."
Genevieve, An Onlooker, saying
"I found it both urban and contemporary and pretty sensual."
Less than 24 hours later, some of the items are already sold out online, proving Lagerfeld's theory that it doesn't cost a lot to buy into fashion.
Cindy Martin, Reuters