Adore Me, a fast fashion lingerie and swimwear site, has closed its Series B venture capital round at $8.5 million. The investments from Upfront Ventures, Mousse Partners, and Redhills Ventures bring the company to $11.2 million in funding.
The New York-based company launched in 2012 as the intimates answer to fast fashion giants like Zara, H&M, and Forever21. Adore Me operates on a rapid manufacture-to-retail cycle in which the brand introduces a new 30-40 piece collection every month, at a price point of about $39.95 for a matching bra and knicker set.
Victoria’s Secret, by comparison, only produces two major collections a year. That’s the difference on which Adore Me hopes to get in on the everyday woman’s lingerie budget.
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Fast Fashion Lingerie E-Tailer Adore Me Takes $8.5M In Series B Funding | TechCrunch